CRM Programmes

Alfa Romeo GTA Launch

An End-to-End Omni-channel Nurture Programme

In 2020 Alfa Romeo asked us to support with the launch of the new GTA, to ensure that each of the buyers of this limited-edition vehicle received the highest level of customer experience during their purchase.

Just because we were in the midst of a pandemic, that does not mean we wanted to lose the personalised experience with these customers. Our involvement included everything from initial awareness and CRM materials for prospective buyers, to end-to-end management of a virtual tour. We even created a covid-safe Alfa Romeo filming studio to ensure that the process ran as professionally as possible.

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